http://www.ricardoguimaraes.co.uk Ricardo Guimaraes Tue, 31 Jan 2012 14:55:54 +0000 http://www.ricardoguimaraes.co.uk en http://www.ricardoguimaraes.co.uk/Intel-Extreme-Gaming http://www.ricardoguimaraes.co.uk/following/ricardoguimaraes.co.uk/Intel-Extreme-Gaming Tue, 31 Jan 2012 14:55:54 +0000 Ricardo Guimaraes 220418 Client: Intel Role: Art Direction Posters for Intel Gaming, displayed at gaming competitions around the world. The idea was proposed together with t-shirts that triggered augmented reality versions of the costumes/armours featured in the print ads. <img src="http://payload.cargocollective.com/1/0/8487/220418/postergaming.jpg" width="670" height="948" width_o="670" height_o="948" src_o="http://payload.cargocollective.com/1/0/8487/220418/postergaming_o.jpg" data-mid="943713" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8487/220418/postergaming02.jpg" width="670" height="948" width_o="670" height_o="948" src_o="http://payload.cargocollective.com/1/0/8487/220418/postergaming02_o.jpg" data-mid="943714" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8487/220418/gaming_01_1.jpg" width="670" height="401" width_o="670" height_o="401" src_o="http://payload.cargocollective.com/1/0/8487/220418/gaming_01_1_o.jpg" data-mid="943430" border="0" align="left"/> http://www.ricardoguimaraes.co.uk/Fiat-Adventure-Morse-Code http://www.ricardoguimaraes.co.uk/following/ricardoguimaraes.co.uk/Fiat-Adventure-Morse-Code Tue, 31 Jan 2012 14:55:43 +0000 Ricardo Guimaraes 90756 Client: Fiat Role: Concept + Art Direction A banner featuring a message only decoded by true adventurers. The car lights go on and off to create the message "the car that speaks the adventurer's language" in morse code. A clue helped those unable to "read" the code, redirecting them to Wikipedia. Click to launch creative <img src="http://payload.cargocollective.com/1/0/8487/90756/morse.jpg" width="670" height="249" width_o="670" height_o="249" src_o="http://payload.cargocollective.com/1/0/8487/90756/morse_o.jpg" data-mid="545435" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8487/90756/morse02.jpg" width="670" height="275" width_o="670" height_o="275" src_o="http://payload.cargocollective.com/1/0/8487/90756/morse02_o.jpg" data-mid="545433" border="0" align="left"/> http://www.ricardoguimaraes.co.uk/Estadao-Behind-the-Words http://www.ricardoguimaraes.co.uk/following/ricardoguimaraes.co.uk/Estadao-Behind-the-Words Tue, 31 Jan 2012 14:52:57 +0000 Ricardo Guimaraes 268800 Client: Estadao Newspaper Role: Concept + Art Direction Banner campaign for Estadao newspaper. The ads actively demonstrate how Estadao's style of journalism is one with a very inquisitive eye, positioning the newspaper as a vehicle for reader's to develop their critical sense. http://www.ricardoguimaraes.co.uk/Motorola-Light-Painting http://www.ricardoguimaraes.co.uk/following/ricardoguimaraes.co.uk/Motorola-Light-Painting Tue, 31 Jan 2012 14:52:54 +0000 Ricardo Guimaraes 89989 Client: Motorola Role: Concept + Art Direction Proposal for Motorola's MotoQ Black line. Users often perceive cell phone cameras as inferior to standalone digital cameras available on the market, so we invited them to see how one can get creative and produce high quality visuals with the right mobile device. To demonstrate the power of the MotoQ's camera we created a website with a gallery of images produced using a trendy long exposure photo technique called "light painting". On the site users could learn the technique through very detailed tutorials and share their own creations. <img src="http://payload.cargocollective.com/1/0/8487/89989/motorola.jpg" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/8487/89989/motorola_o.jpg" data-mid="545001" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8487/89989/lightpainting.jpg" width="670" height="219" width_o="670" height_o="219" src_o="http://payload.cargocollective.com/1/0/8487/89989/lightpainting_o.jpg" data-mid="564731" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8487/89989/motorola02.jpg" width="670" height="153" width_o="670" height_o="153" src_o="http://payload.cargocollective.com/1/0/8487/89989/motorola02_o.jpg" data-mid="545086" border="0" align="left"/> http://www.ricardoguimaraes.co.uk/Intel-Tech-Wiki http://www.ricardoguimaraes.co.uk/following/ricardoguimaraes.co.uk/Intel-Tech-Wiki Sat, 06 Feb 2010 21:17:50 +0000 Ricardo Guimaraes 96912 Client: Intel Role: Concept + Art Direction Intel's Technology Wiki is a collaborative experiment about technological convergence. It displays fascinating connections between different pieces of technology and how they interact with one another to enable something new and wonderful. <img src="http://payload.cargocollective.com/1/0/8487/96912/wiki_1.jpg" width="670" height="984" width_o="670" height_o="984" src_o="http://payload.cargocollective.com/1/0/8487/96912/wiki_1_o.jpg" data-mid="1088936" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8487/96912/wiki2.jpg" width="670" height="923" width_o="670" height_o="923" src_o="http://payload.cargocollective.com/1/0/8487/96912/wiki2_o.jpg" data-mid="1088933" border="0" align="left"/> http://www.ricardoguimaraes.co.uk/Intel-Cannonbells http://www.ricardoguimaraes.co.uk/following/ricardoguimaraes.co.uk/Intel-Cannonbells Thu, 14 Jan 2010 14:35:06 +0000 Ricardo Guimaraes 223490 To help Intel free their renowned chime we created a viral campaign where a group of Intel employees attempt to perform it in a very unusual way. To make it a more immersive experience the video is accompanied by a detailed project page, hosted on Intel Finland, where users get to know the characters and their motivation. The video has already reached over 295.000 views on YouTube. See it on Youtube <img src="http://payload.cargocollective.com/1/0/8487/223490/cannonbell_2.jpg" width="670" height="553" width_o="670" height_o="553" src_o="http://payload.cargocollective.com/1/0/8487/223490/cannonbell_2_o.jpg" data-mid="956181" border="0" align="left"/> http://www.ricardoguimaraes.co.uk/Johnnie-Walker-Global-Website http://www.ricardoguimaraes.co.uk/following/ricardoguimaraes.co.uk/Johnnie-Walker-Global-Website Mon, 02 Nov 2009 16:42:18 +0000 Ricardo Guimaraes 90866 Client: Johnnie Walker Role: Concept + Art Direction Proposal for Johnnie Walker's global website. A continuous line is updated in real time, displaying Twitter posts containing words related to personal journeys. <img src="http://payload.cargocollective.com/1/0/8487/90866/johnnie.jpg" width="670" height="553" width_o="670" height_o="553" src_o="http://payload.cargocollective.com/1/0/8487/90866/johnnie_o.jpg" data-mid="564358" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8487/90866/johnnie02.jpg" width="670" height="553" width_o="670" height_o="553" src_o="http://payload.cargocollective.com/1/0/8487/90866/johnnie02_o.jpg" data-mid="564359" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8487/90866/johnnie03.jpg" width="670" height="553" width_o="670" height_o="553" src_o="http://payload.cargocollective.com/1/0/8487/90866/johnnie03_o.jpg" data-mid="564360" border="0" align="left"/> http://www.ricardoguimaraes.co.uk/Intel-Tomorrow-Mural http://www.ricardoguimaraes.co.uk/following/ricardoguimaraes.co.uk/Intel-Tomorrow-Mural Thu, 29 Oct 2009 00:08:27 +0000 Ricardo Guimaraes 97205 Client: Intel Role: Concept + Art Direction The Tomorrow Mural is a digital platform where people can contribute to a collective vision of the future sharing images and messages. <img src="http://payload.cargocollective.com/1/0/8487/97205/mural_640.jpg" width="640" height="359" width_o="640" height_o="359" src_o="http://payload.cargocollective.com/1/0/8487/97205/mural_640_o.jpg" data-mid="478689" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/8487/97205/mural2_640.jpg" width="640" height="358" width_o="640" height_o="358" src_o="http://payload.cargocollective.com/1/0/8487/97205/mural2_640_o.jpg" data-mid="478690" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/8487/97205/mural3_640.jpg" width="640" height="359" width_o="640" height_o="359" src_o="http://payload.cargocollective.com/1/0/8487/97205/mural3_640_o.jpg" data-mid="478698" border="0" align="left"/> http://www.ricardoguimaraes.co.uk/Caixa-House-of-Your-Dreams http://www.ricardoguimaraes.co.uk/following/ricardoguimaraes.co.uk/Caixa-House-of-Your-Dreams Thu, 29 Oct 2009 00:08:25 +0000 Ricardo Guimaraes 90764 Client: Caixa Bank of Brazil Role: Concept + Art Direction Campaign for Caixa's (Brazil's largest bank) real state credit lines. On this project we used a tecnique known as binaural audio to stimulate people's imaginations and take them on a sensorial journey inside the house of their dreams. Binaural audio example http://www.ricardoguimaraes.co.uk/Caixa-Football-Mania http://www.ricardoguimaraes.co.uk/following/ricardoguimaraes.co.uk/Caixa-Football-Mania Thu, 29 Oct 2009 00:07:58 +0000 Ricardo Guimaraes 90741 Client: Caixa Bank of Brazil Role: Concept + Art Direction Integrated campaign for Brazil's football clubs lottery. We created an engaging experience using brazilians love for football and exploring the sport's rivalries. During the nation's premier league season we started a competition to prove which club has the most die hard fans, getting the football community involved on a dispute of their own via social media. Fans scored points for their clubs by, for example, getting their picture taken with a rival player, tagging content with their club's name or filming themselves on football grounds. All the activity was shared on social media and concentrated on the campaign's website. At the end of the sports season, the club with most passionate fans received a special trophy presented by Brazil's soccer confederation. The campaign also featured mobile interaction on digital signage present at Brazil's stadiums. <img src="http://payload.cargocollective.com/1/0/8487/90741/pepeu.jpg" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/0/8487/90741/pepeu_o.jpg" data-mid="545237" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8487/90741/timemania.jpg" width="670" height="870" width_o="670" height_o="870" src_o="http://payload.cargocollective.com/1/0/8487/90741/timemania_o.jpg" data-mid="1107614" border="0" align="left"/>