Fiat Adventure
Client: Fiat
Role: Concept + Art Direction
To promote FIAT's adventure line, we invited users to "choose the most difficult path" and offered options on famous hard to reach locations in Brazil. Once the user chose a place, a Google Earth index file was downloaded and the application would fly to that location revealing that a FIAT Doblò Adventure can reach anywhere, no matter how hard it is to get there.
Role: Concept + Art Direction
To promote FIAT's adventure line, we invited users to "choose the most difficult path" and offered options on famous hard to reach locations in Brazil. Once the user chose a place, a Google Earth index file was downloaded and the application would fly to that location revealing that a FIAT Doblò Adventure can reach anywhere, no matter how hard it is to get there.

